Over the past 12 months, while the number of vehicles being scrapped continues to rise, the automotive sector has faced crippling financial loss and some of the lowest recorded production numbers since 1954.
However, this has not been the case for Rolls-Royce Motor Cars. 2021 started strong for the luxury British car maker as Rolls-Royce Motor Cars recorded their best quarterly sales in the first 3 months of the year – their highest-ever first quarter sales in it’s 116-year history.
In 2021, between 1st January to 31st March, 1,380 vehicles were sold – that’s an impressive 62% increase when compared to the same period for 2020. The growth was recorded in all markets, but the highest sales were across the United States, China and Asia-Pacific.
Rolls-Royce revealed that there was a high demand for all models, but in particular the new Cullinan and the new Ghost, with orders running into the second half of the year, and their Bespoke commissions at an all time high.
The Cullinan embodies a new era of Rolls-Royce, appealing to the self-drivers and adventurers inspired to push boundaries. Taking its name from the largest diamond ever discovered, the Cullinan is the first SUV in the luxury fleet, sharing the same 6.75-litre petrol v12 engine as the iconic Rolls-Royce Phantom.
Naturally, a Rolls-Royce exudes opulence, creativity and precision, while leading the way with the latest technology. The Cullinan is capable of making millions of calculations every second, responding and adjusting its speed, steering, brakes, and clever camera technology. The Cullinan is able to grace any terrain, gradient or surface quality with absolute ease thanks to an all-wheel drive. On board technology includes a four-way system with a 3D, panoramic and helicopter view from an industry-leading hi-res display.
Unlimited options are available – when it comes to Rolls-Royce the only limitations are in your imagination. The Cullinan is quite possibly the most capable Rolls-Royce ever created, so it’s no wonder it’s taken the beginning of 2021 by storm.
Rolls Royce Ghost
The latest Rolls-Royce Ghost exceeds its predecessors by encompassing some of the most advanced features yet. Made with the finest leathers, wood and fabrics to deliver the optimum level of luxury within every millimetre both inside and out, the Ghost pushes possibility and invites you to experience poised power and innovative technology.
Dubbed the Whisper in the wind, the Ghost is built upon the architecture of luxury with the promise of an unrivalled driving experience. Noise reduction has been fine tuned to a specific resonant frequency they call ‘the whisper’ – a subtle tone that passengers hear as a single, soft note.
The Ghost includes the classic starlit headliner as an option, made with up to 1,600 delicate fibre-optic strands, handpicked and carefully placed in different angles to create a blanket of glistening stars above the passengers. Every starlit headliner is completely unique to the owner, and can be tweaked to suit different moods. This feature is pure celestial craftsmanship capturing the essence of Rolls-Royce.
The new Ghost is marking a new era for the future of luxury cars, while opening the door for many new Rolls-Royce enthusiasts and customers around the world.
Whilst the world has continued to adapt and overcome the challenges brought by the Coronavirus pandemic, Rolls-Royce Motor Cars have been able to respond to the shift in consumer behaviour, and bring a focus to evolving their products, their brand and their Bespoke capabilities. CEO, Torsten Müller-Ötvös says “We’ve responded to recent challenges with our customary boldness, imagination and inventiveness, underpinned by meticulous planning and re-engineered systems and processes.”
Rolls-Royce have kept a direct focus on their customers’ needs and requirements, which is evident in their first quarter sales. Rolls-Royce has every reason to feel optimistic and confident for the remainder of 2021.
Future of the Automotive Industry
According to the Society of Motor Manufacturers and Traders (SMMT), April 2021 saw 141,583 new vehicles registered, which is a 3,176% increase when compared to April of 2020 – the height of the Covid-19 pandemic.
Sales for alternatively-fuelled vehicles continue to rise, with plug-in hybrid sales up 10,005.3% and fully-electric car sales up 566.1%. Mike Hawes, chief executive of the SMMT said: “After one of the darkest years in automotive history, there is light at the end of the tunnel. A full recovery for the sector is still some way off, but with showrooms open and consumers able to test drive the latest, cleanest models, the industry can begin to rebuild.”
If you’re considering joining the millions of motorists buying a hybrid or electric vehicle, see how much your current car or van could be worth to scrap dealers or salvage specialists with our free quote tool. We even scrap Rolls-Royce cars too!
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