F1 race track

The Most Instagrammed Race Tracks

The first F1 race of 2021 is just around the corner, and we can’t wait for the new season to start. Last year’s adapted race calendar brought plenty of joy to us motorheads during the pandemic, and this year looks to be even more exciting with new liveries, new drivers and new teams.

Here at Scrap Car Comparison, as we wait for the F1 season to start, and in-between helping you scrap your cars of course, we thought we’d undertake a study of our favourite race tracks, looking at Instagram data to see which ones had been photographed and shared the most by the fans.

We’ve analysed all of the F1 race tracks to find the top 20, and then ranked the top 20 NASCAR tracks as well, before looking at the top 10 race tracks for the UK in general, and then the top 10 USA drag race strips because, frankly, it is a lot of fun looking at cool race tracks on Instagram.

Photo: Circuit of the Americas – nvusimages

The Most Instagrammed F1 Tracks

RankTrack NameLocationHashtagNo. of Hashtags
1NurburbringNurburg, Germany#nurburbring850,152
2Circuit
de Spa
Francorchamps
Stavelot, Belgium#spa
francorchamps
225,878
3Brands HatchWest Kingsdown, UK#brandshatch212,055
4Suzuka CircuitSuzuka, Japan#suzukacircuit205,556
5HockenheimringHockenheim, Germany#hockenheimring188,716
6Fuji SpeedwayOyama, Japan#fuji
speedway
166,355
7Red Bull RingSpielberg bei Knittlefeld, Austria#redbullring125,469
8HungaroringMogyord, Hungary#hungaroring124,288
9Yas Marina CircuitAbu Dhabi, UAE#yasmarina
circuit
106,931
10Circuit of the AmericasAustin, USA#circuitof
theamericas
99,354
11Mugello CircuitScarperia e Sen Piero, Italy#mugello
circuit
91,599
12Sochi AutodromSochi, Russia#sochiautodrom86,442
13Donington ParkCastle Donington, United Kingdom#doningtonpark75,352
14Sepang International CircuitSepang, Malaysia#sepanginternationalcircuit66,331
15Circuit Paul RicardLe Castellet, France#circuitpaulricard55,137
16Indianapolis Motor SpeedwaySpeedway, United States#indianpoloismotorspeedway53,932
17Bahrain International CircuitSakhir, Bahrain#bahraininternationalcicuit52,479
18Autodromo Hermanos RodriguezMexico City, Mexico#autodromohermanosrodriguez47,370
19Silverstone CircuitSilverstone, United Kingdom#silverstonecircuit41,576
20Instabul ParkIstanbul, Turkey#istanbulpark41,404

With over 850K hashtag mentions the Nürburgring in Germany takes the top spot by a mile. There were over 636,000 mentions of the hashtag #silverstone but the data is contaminated due to a very popular influencer also using the #silverstone hashtag as well, so we used the hashtag #silverstonecircuit in the data which came in at 19th. As such, second spot goes to the Belgian track Circuit de Spa Francorchamps with over 225K mentions of #spafranorchamps. Brands Hatch was the most popular UK race track on Instagram, and came third overall.

Countries with the most popular F1 tracks

The UK, Japan, USA, Italy and Spain are the countries with the highest concentration of tracks (three each) that clock up over 10,000 mentions on Instagram.

  • UK: Brands Hatch (#212,055), Donington (#75,352) and Silverstone (#41,576)
  • Japan: Suzuka (#205,556), Fuji Speedway in Oyama (#166,355) and Okayama International Circuit in Mimasaka (#20,542)
  • USA: Circuit of the Americas (#99,354), Indianapolis Speedway (#53,932) and Sebring (#14,441)
  • Italy: Mugello (#91,599), Monza (#31,866) and Imola (#14,015)
  • Spain: Circuito de Jerez (#29,215), Circuito del Jarama (#22,770) and Circuit de Barcelona-Catalunya (#10,641)
  • Germany: Although only two circuits, both feature in the top 5! Nürburgring (#850,152) and Hockenheimring (#188,716)
Photo: Nurburgring – pilotishoes

The Most Instagrammed NASCAR Tracks

RankTrack Name(s)LocationHashtag(s) CountedTotal Hashtags
1Circuit of the Americas/COTATexas#circuitoftheamericas99,354
2Daytona International Speedway/World Center of RacingFlorida#daytonainternationalspeedway  #worldcenterofracing87,695
3Sonoma Raceway/
Sonoma/
Sears Point
California#sonomaraceway
#searspoint
#searspointraceway
72,610
4Road AmericaWisconsin#roadamerica65,029
5Atlanta Motor Speedway/
Hotlanta Speedway
Georgia#atlantamotorspeedway63,941
6Auto Club Speedway
/Fontana
California#autoclubspeedway
#fontanaspeedway
63,723
7Texas Motor Speedway/ The Great American SpeedwayTexas#texasmotorspeedway #thegreatamericanspeedway63,565
8Indianapolis Motor Speedway (Road Course)/ The BrickyardIndiana#indianapolismotorspeedway
#thebrickyard
63,166
9Las Vegas Motor Speedway/ The Diamond in the DesertNevada#lasvegasmotorspeedway54,910
10Charlotte Motor Speedway/America’s Home for RacingNorth Carolina#charlottemotorspeedway
#americashomeforracing
51,405
11Pocono Raceway/ The Tricky Triangle/ What Turn 4?Pennsylvania#poconoraceway
#thetrickytriangle
#whatturn4
45,755
12Canadian Tire Motorsport Park/ MosportOntario, Canada#canadiantiremotorsportpark
#mosport
43,769
13Dover International Speedway/ Monster MileDelaware#doverinternationalspeedway #monstermile26,924
14Bristol Motor Speedway/ The Last Great Colosseum/ Thunder ValleyTennessee#bristolmotorspeedway
#thelastgreatcolosseum
 #thundervalleyspeedway
26,383
15Homestead–Miami SpeedwayFlorida#homesteadmiamispeedway19,631
16Kansas SpeedwayKansas#kansasspeedway18,234
17Watkins Glen International/ The GlenNew York#watkinsgleninternational
 #watkinsgleninternationalraceway
 #watkinsgleninternationalspeedway
15,742
18Talladega Superspeedway/ DegaAlabama#talladegasuperspeedway14,233
19Martinsville Speedway/ The PaperclipVirginia#martinsvillespeedway #thepaperclip12,971
20Darlington Raceway/ The Track Too Tough To Tame/ The Lady In BlackSouth Carolina#darlingtonraceway
#thetracktootoughtotame
11,960

Austin’s Circuit of the Americas, Florida’s Daytona International Speedway and Sonoma Raceway in California take the podium places for most Instagrammed NASCAR tracks. Texas has a second hit inside the top ten with the Texas Motor Speedway in Fort Worth clocking up over 63.5K hashtags, making it the 7th most Instagrammed NASCAR track. With room for over a quarter of a million spectators, The Indianapolis Motor Speedway (AKA The Brickyard) has the biggest seating capacity of any racetrack in the world and comes 8th in the list with just over 63K combined mentions of #indianapolismotorspeedway and #thebrickyard. USA Today voted Watkins Glen International the best NASCAR track for 2020, but the New York circuit only makes it into number 17 for most popular track on Instagram.

Photo: Daytona International Speedway – gt3point2

The Most Instagrammed UK Race Tracks

Rank TrackLocationHashtagTotal Hashtags
1Brands HatchWest Kingsdown#brandshatch
 
212,055
2Oulton ParkCheshire#oultonpark
 
87,873
3Donington ParkCastle Donington#doningtonpark
 
75,352
4KnockhillFife #knockhill

52,740
5Cadwell ParkLincolnshire#cadwellpark51,995
6Santa Pod RacewayWellingborough, Northamptonsire#santapod
raceway
50,582
7Silverstone CircuitSilverstone#silverstone
circuit
41,576
8Goodwood Motor Racing CircuitWest Sussex#goodwood
motorcircuit
22,118
9Lydden HillCanterbury, Kent
 #lyddenhill
 
22,035
10Castle Combe CircuitCastle Combe, Wiltshire#castlecombe
circuit
14,683

Brands Hatch, which last hosted an F1 race in 1986, comes out way in the lead as the UK’s most Instagrammed race track, but again, the data is a little unreliable due to the #Silverstone hashtag being used for two different things (the race track and the influencer). Oulton Park in Cheshire takes the next top spot though with over 87K Instagram hashtags. As well as being popular on the ‘gram, both Brands Hatch and Oulton were highlighted as being Britain’s best tracks to compete on by racing drivers too (according to this Redbull interview).

The Most Instagrammed USA Drag Strips

RankDrag Strip NameLocationHashtagTotal Hashtags
1Sonoma RacewayCalifornia#sonoma
raceway
64,599
2zMAX Dragway
at Charlotte Motor Speedway
North Carolina#zmaxdragway
 #charlottemotorspeedway
58,756
3Las Vegas Motor SpeedwayNevada#lasvegasmotor
speedway
54,910
4Bradenton Motorsport ParkFlorida#bradenton
motorsportspark
15,734
5Maryland International RacewayMaryland#maryland
international
raceway
15,682
6Pacific RacewaysWashington#pacific
raceways
14,355
7New England DragwayNew Hampshire#newengland
dragway
13,133
8Bandimere SpeedwayColorado#bandimere
speedway
12,700
9Portland International RacewayOregon#portland
international
raceway
12,511
10Atco DragwayNew Jersey#atco
dragway
11,533

Sonoma, thanks to its NASCAR creds, take top spot as the most Instagrammed drag strip in the USA followed by Charlotte Motor Speedway in Carolina and the Las Vegas Motor Speedway. After the big three, the number of hashtags dips quite dramatically, from over 50,000 to under 15,000 mentions for Atco Dragway, Pacific Raceways and Bandimere Speedway.

Methodology

The circuit names of all F1 circuits (according to this Wikipedia source), these NASCAR National Series tracks, these USA Drag Strips and these UK race tracks, as well as popular variations of those track names, were entered as hashtags into Instagram search to reveal how many images have mentioned that hashtag.

The following circuit hashtags were discounted from the data:

  • #silverstone: Due to the #silverstone hashtag also being used to tag images of viral Instagrammer @_____silverstone_____.
  • #watkinsglen: Images tagged with watkinsglen showed photos of the national park and so #watkinsglencircuit was used in the final comparison.
  • #COTA: This hashtag was not included in the count for The Circuit of Americas track as it is also used for images showing results of Cota shampoo and hair care.
  • #Dega: This hashtag is used for other posts unrelated to racing
  • #Goodwood: Includes posts about horseracing and festivals as well as motor racing

All data correct as of 02/02/2021.

 
 

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